Wish Khan saab had chosen Mazhar for Afreen instead of Azaan as Mazhar Afreen got along together from the very beginning were very fond of each other whereas Azaan started disliking Afreen before even laying eyes on her.Given all these Mazhar would have been the common sense choice for Afreen but ofcourse if it happened that way, there would be no story left to watch.
Advertisement revenue was Rs 1,212 million, lower by 13.4 per cent as compared to the corresponding period last fiscal. And thats exactly what the Subhash Chandra-promoted Zee Telefilms flagship channel Zee TV is attempting to do. Khwaish Serial Last Epde Movie That FeaturesWhether her debut film Khwaish --- the movie that features 17 smooches and her --- would be retained in full on the small screen, the channel is not saying. ![]() Rohit Roy and Ayesha Jhulka in Kabhi Kabhi that launches 9 October at 8 pm. According to Purohit, global satellite telecast rights of some of the films like Chalte Chalte have been acquired enabling the network to air them in countries like the UK and the US where Zee has a presence. ![]() But the Thursday films can only get in the audience, not retain them. To cover its flanks, Zee TV has been lining up some good serials and weekend programmes. To begin with, the channel will unveil a mega show produced by Aroona Irani, Tum Bin Jaaoon Kahan from 12 October at 9:30 pm daily from Sunday to Wednesday. Khwaish Serial Last Epde Series Short StoriesNext, a new and innovative show,Kabhie Kabhie, a series short stories, will air every Thursday, Friday and Saturday at 8:00 pm. According to Purohit, Zee TV has been consistently drawing viewers through its innovative shows right from Jeena Issi Ka Naam Hain to Antakshari, Sa Re Ga Ma Pa and contemporary serials like Astitva. We have always believed in showcasing something different for our viewers. Introducing shows like Tum Bin., Kabhie Kabhie and the new lineup of blockbusters on Thursday Premiere will definitely excite our viewers. She also added, With Tum Bin., a show produced by Aroona Irani, viewers will surely get some fresh entertainment. Today viewers are conscious as to what they want to watch and they demand different programmes, which breaks the mould. Speaking on the occasion, Aroona Irani, the well known Bollywood celebrity and producer of the show said, I am happy and excited to showcase Tum Bin Jaoon Kahan on Zee TV and am quite sure that viewers will enjoy watching the new serial. While producing this serial, I have been closely associated with Zee TV and now there is an emotional connect with the channel. But Purohit is, of course, bullish that these programmes would not only create the buzz, but also bring in the much-needed TRPs that can be flaunted to the world too. We, like the industry, had an issue with the TRPs because of the methodology of TAM. If you study the TAM data, then youd see that we are very strong amongst women viewers in prime time, she said, pointing out that programmes like Astitva have retained good TRPs. However, she reiterated that having got the women of the household within the Zee TV fold, its time to attract the males and the kids too --- a fact that she had opined in an interview with indiantelevision.com some months back been started and some weekend thrillers are in the pipeline, pre-dominantly aimed at male viewers. Purohit admits that during the last quarter, Zee Telefilms advertising revenue had declined, while the subscription revenue had upped. We feel that by the end of the current financial year ad revenue too would have picked up having got over the residual effect of the cricket World Cup (held earlier this year), she added optimistically, adding that hopefully in this recovery of ad revenues it would be Zee TV that would lead the way. For the first quarter of financial year 2003-04 ended June 2003, Zee Telefilms subscription revenue was Rs 1,428 million showing an increase of 40.5 per cent as compared to the corresponding period last fiscal.
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